Cookie Policy
Last updated: 3 July 2026
This page explains, truthfully and in plain language, which cookies and similar technologies this website uses. These technologies load when you browse the site; you can limit them using the tools listed in section 3.
1. What we use
| Technology | Category | Purpose | Duration |
|---|---|---|---|
| Cart (localStorage) | Essential | Keeps the items in your cart between visits | Until you clear browser data |
| Battle choice & banners (localStorage) | Essential | Remembers your battle theme, dismissed notices and the intro tour | Until you clear browser data |
| Stripe (cookies) | Essential | Payment security and fraud prevention at checkout | Up to 1 year |
| Meta Pixel (_fbp, _fbc) | Advertising | Measures ad performance and attributes purchases to Meta ads | Up to 90 days |
| Google Analytics 4 (_ga…) | Analytics | Aggregate statistics about how the site is used | Up to 2 years |
| Microsoft Clarity | Analytics | Anonymised session replays and heatmaps to improve the site | Up to 1 year |
| UTMify / UTM parameters | Advertising | Records which campaign brought you to the site | Session / up to 90 days |
Analytics and advertising technologies listed above are in use on this site. We also send purchase events to Meta from our server (Conversions API); personal identifiers in those events are hashed. Details in the Privacy Policy.
2. What we do NOT do
- We never see or store your card details (Stripe processes payment data).
- We do not sell your personal data.
3. How to limit cookies and tracking
- Browser settings — every major browser lets you block or delete cookies (Settings → Privacy). Blocking essential cookies may break the cart and checkout.
- Google — opt out of personalised ads at adssettings.google.com and of Analytics via the GA opt-out add-on.
- Meta — manage ad preferences in your Facebook/Instagram settings (“Ad preferences”).
- Industry opt-outs — youronlinechoices.eu (EU/UK) and optout.aboutads.info (AdChoices, US).
4. Contact
Questions about this policy: info@earendil-commerce.com.